As featured in Dallas Business Journal

New Executive Leadership Team to Drive Strategic Growth

Over the past two decades, K Strategies Group has helped clients elevate their brands, engage communities, and generate measurable impact across industries including business, construction, engineering, government, and nonprofits. Known for delivering high-impact results, from major infrastructure programs to national media campaigns, the firm enters a new era of growth with the appointment of its first president and key leadership promotions. These changes strengthen K Strategies’ ability to deliver complex, results-driven projects through a more agile, collaborative, and forward-focused structure.

  • Katrina Keyes

    Chief Executive Officer

    A Dallas-Fort Worth trailblazer and one of the Dallas Business Journal’s Most Admired CEOs, Keyes is known as the “quiet igniter” behind some of the region’s most transformative projects. She continues to expand K Strategies’ regional impact, leading with vision, innovation, and a commitment to service, discipline, and excellence.

  • Wil Murphy

    President

    Murphy with more than two decades of marketing and public relations industry experience, will align company processes to be more agile, strengthen relationships across North Texas, and set the strategic direction for growth. He will lead business development, strategic partnerships, and revenue growth while sharing K Strategies’ Marketing and PR expertise through podcasts, workshops, and speaking engagements.

  • Veronica Vizcaino-Murphy

    Vice President

    Vizcaino-Murphy will lead company culture, staff engagement and operational alignment across the agency. Her focus is on strengthening leadership capacity, staff training and development, optimizing internal processes, and fostering an environment where innovation and accountability thrive. She will play a key role in driving organizational excellence and ensuring the firm’s continued growth and impact in the marketplace.

  • Gary Shearod

    Director of Economic Access & Impact

    Shearod will lead K Strategies’ efforts to expand opportunities for small and diverse businesses while identifying new and untapped revenue opportunities through strategic partnerships and innovative client solutions. His leadership ensures projects deliver measurable results and reflect the firm’s commitment to impact and excellence.